© 2013 David Hochstadter. All rights reserved.

Cheverolet “Find New Roads”

Cheverolet has recently been releasing commercials under there new campaign “Find New Roads”.  A lot of the commercials take place within a white warehouse environment. This warehouse changes slightly to better show off the unique traits each Chevy car has to offer.

I was hired by The Mill to work on this campaign. It was a great experience, The Mill is a very fun place to work. Very talented artists, a good pipeline, great producers, and an awesome building.

My job duties included compositing multi-pass CG renders of the car and the environment. Each commercial had its own challenges ranging from integrating live-action cars into a CG background, CG cars into CG environments, plate cleanup and dirty keys.

Take a look at the work here:

Cheverolet “Traverse”

Cheverolet “Malibu

Cheverolet “Spark”

Cheverolet “Sonic”

Cheverolet “Equinox”

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